About SwimFast
Straightforward swim coaching for triathletes who are tired of feeling stuck in the water.
If you're here, there's a good chance…
Who we are
We built SwimFast for age-group triathletes who want to become better swimmers without wasting time on the wrong things.
Because for most triathletes, the problem is not a lack of effort. It is that swimming is technical. It is easy to get wrong. And it is very hard to improve when you do not know what needs fixing first.
We take a no-nonsense approach:

I’m a former international swimmer and now endurance coach who has spent more than a decade helping age-group triathletes become faster, more confident swimmers. I started SwimFast because I felt that AG triathletes need more than generic swim sets to understand their stroke, improve their technique and make real progress in the water.

I grew up with a strong swimming background and, in fact, Rory and I trained under the same coach 20 years ago. Over the past eight years, I’ve been involved in several areas of endurance sport, before returning to my roots and beginning to coach swimming two years ago. I bring a practical, approachable perspective to helping athletes improve their technique, confidence and performance in the water.

Who this is for

If you don't have the technique foundation of balance, propulsion and breathing in the water like a swimmer that started young, or you don't have the time or flexibility to swim 30km per week like the pro triathletes do, then you're in the same boat as 99% of the Age Group Triathletes we coach on a daily basis.
We work with AG triathletes that swim between 2:20-1:40 who want to swim faster, feel more efficient, and get more confident in the water by focusing on the things that matter most.
What we believe
We believe you need better technique, better feedback and a clearer plan. And that plan needs to fit you, your life and your goals.
That means focusing on all of the things that actually help you swim your next race faster and more efficiently.
The foundation. An efficient stroke determines the ceiling on everything else, fitness, endurance, open water performance. Without it, more training just reinforces the wrong patterns.
Good technique will carry you through a few minutes of swimming. Racing a 70.3 or IM requires the capacity and durability to sustain it. Both technique and fitness matter, in the right order.
Confidence in the water is not a personality trait. It is a product of practice. Athletes who know their stroke, know their pacing, and have a clear process are calm in situations that used to rattle them.
Pool swimming and open water racing are different skills. Sighting, drafting, managing contact, dealing with conditions. These have to be trained deliberately, not just hoped for on race day.
Pacing, race strategy, energy conservation. Arriving at T1 fresh enough to race the bike and run is the goal. That requires a plan, not just a fast swim.
Get those moving in the right direction, and everything else starts to make more sense. Not overnight. Not by magic. But through steady, structured work that actually matches the swimmer in front of us.
How we work
Everything we do at SwimFast is built around you.
That's important, because two triathletes can have the same swim time and same goal, but be held back by completely different things. One might need better technique. The other might need more fitness, better pacing, more confidence or stronger open-water skills.
That is why we do not believe in generic fixes, random drill lists, or cookie-cutter programming.
The method
Most AG Triathletes work hard, but on the wrong limiter. They push fitness when technique is the issue. They add volume when they actually need more speed.
We help you strip that back and focus on what will actually move you forward.
What you can expect
That includes coaching, video analysis, educational resources, and practical guidance you can actually use in the water.
And when it comes to coaching, the goal is never to force every athlete into the same model. It is to give each athlete the right input at the right time.
Know This:
Not because it is easy. And not because there is some shortcut.
But because with the right coaching, the right structure, and the right focus, most triathletes can improve far more than they think.
Especially when the work is built around who they are, where they are now, and what they actually need.
That is what SwimFast is here to help you do.
Ready to start?
A clear starting point for triathletes who want to improve, but are not always sure where to begin.